Lettering, one of the applied graphics specialties with the longest history, is experiencing a second golden age . The uniqueness of each work and its craftsmanship have acted as a counterpoint to the digital world and are returning to this centuries-old art the place it deserves in the practice of design.
This basic manual recovers the principles and techniques of handcrafted drawing of letters to make them known among today's students and professionals and any fan of the beauty of this art. From what lettering is and how it differs from typography and calligraphy, through composition principles and the most recurrent ornamental resources to artistic styles or the design process, this book reveals the secrets necessary to rigorously immerse yourself in the technique and practice of drawing handmade letters.
Author: Martina Flor
Format: 21 x 24 cm
Binding: Rustic
Pages: 168
Spanish Language
