OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE
OPTIMUM TYPE

OPTIMUM TYPE

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When we read, our brain decodes a series of abstract symbols and synthesizes the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before verifying its meaning. Creative handmade types take advantage of this effect to visualize this specific brand, deliver your image as well as your message, and make it stand out from the crowd. To create an optimal type, a designer must understand the philosophy of the brand , communicate with the client, feel with empathy, achieve a perfect solution and professional skills.

This book brings together more than a hundred excellent real creations by designers and agencies in various contexts in stunning color images . Readers will learn creative lessons, work processes, and get inspiration. It is an essential point of reference for all those looking for new and original designs.

Language: English
Dimensions: 21 x 28 cm
Pages: 240
Binding: Hardcover