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THE SYNTAX OF THE IMAGE
THE SYNTAX OF THE IMAGE
THE SYNTAX OF THE IMAGE
THE SYNTAX OF THE IMAGE
THE SYNTAX OF THE IMAGE
THE SYNTAX OF THE IMAGE

THE SYNTAX OF THE IMAGE

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A classic design book that applies Gestalt psychology to visual perception in the field of graphic design. Required reading for any visual language professional

In the second half of the 20th century, a series of works appeared that tried to establish the principles of a theory of graphic composition based on scientific studies on visual perception, and it is in this context that this classic work by Donis A. Dondis , one of the pioneering and fundamental proposals on visual grammar of this current.

This book is an entertaining and rigorous approach to the subject that explores those principles and rules of the language of images that directly affect semantics, rhetoric and visual communication. Dondis's theoretical proposal is accompanied by multiple examples and references that range from painting and sculpture to architecture, advertising, cinema or television.

Beyond the great interest it has aroused among designers and artists, this book is a basic and fundamental manual that contributes to our visual literacy. Understanding current culture implies knowing the grammar of images and Dondis's work provides the necessary foundations to develop critical thinking towards a reality that is increasingly inseparable from the visual.

Format: 16 x 23.5 cm
Pages: 240
Spanish Language
Binding: Rustic