What is good design? Something beautiful or something ideal? This book compiles the 50 lessons that Bruno Munari gave in the 1960s at the Carpenter Center for the Visual Arts in Cambridge (Massachusetts). Those were years of rapid transformations for graphic design, which had barely begun to professionalize and already had to address fundamental questions such as the relationship between art and design or between crafts and industry.
Munari proposed a profound change of framework by trying to overcome academicism and its beautiful/ugly binomial and advocate, instead, the principles of formal and functional coherence and the right/wrong binomial. The elements of this transformation were translated into a new approach to the principles, laws and possible achievements of graphic design, and a timely reflection on the teaching methodologies of visual communication.
With almost fifty years of history, this book is already part of the imagination of several generations of designers and teachers . This new edition, revised and updated, therefore recovers a historical and fundamental contribution to understanding design research and practice in its broadest sense.